Santhosh Reddy – Director–Client Service
Email Marketing –an old form of communication but very much in use and in focus in marketing world.
Email marketing is evolving to suit the reader’s requirement across devices. It happens to be one of the most effective and direct forms of communication channel that no marketer can overlook. We create Insight driven content and creatives for emailers which work to target the right audience. We know what works in Email marketing and we carry the right set of marketing technology to implement its use across large database.
Email Marketing supports Social media marketing via Call to Action content to keep the readers engaged.
Write to us and we show you how email is the most effective engagement channel in marketing
Remarketing or Retargeting campaigns are directed towards those prospects who do not act (buy) at the first touch point. The objective of remarketing is to keep “visually reminding”your prospect whose footprint is marked on your site and who has shown engagement on the product/service offerings. Remarketing techniques can be run on Google and Facebook platforms which means the prospects can be targeted with search and display ad campaigns on these digital marketing networks.
Remarketing helps in precise targeting and is a cost effective branding technique. We have managed effective remarketing campaigns for our clients to derive better conversion rates and reduced cost per impression.
Looking for Remarketing experts? Your search ends here, fill up the form to get the discussion going.
Analytics or Marketing Data Technology enable marketers to gain deep insights of the market and the audience in order to fine tune their marketing strategy. Instead of relying on human intelligence for data gathering exercise, we make use of technology to give precise and error free reporting on the market sentiments towards your brand or to capture the market data.
Analytics also help analyze the pattern of customer behavior and the digital footprint your prospect creates on the web and applies it to devise unique marketing campaigns.
Do get in touch, if you wish to know more on the Analytical Technologies we work on.
Video formats have become increasingly popular technique for marketing campaigns on digital. Video content is fun and engaging and adds value for sharing, if positioned in a right way. On the other hand, it can create bad reputation if not managed effectively in terms of content creation and marketing. Video distribution is as important as the production aspect. Social media platforms form the biggest distribution network for videos.
Use video marketing to get your message viral in seconds on digital. Fill the form and get free consultation on how to include videos into your digital marketing campaigns.
Infographics or Information graphics are graphic visual representation of information and data. Infographics can be created for any industry or domains. Most of the B2B marketers prefer to use infographics to showcase their research data visually on digital networks. Infographics can also be used as a communication design targeted towards internal clients – the employees.
Creating Infographics require dual expertise of conceptualization and design skill along with a knack of mining relevant data. Our team of graphic designers and content specialists tune in their efforts to create a visual story according to our client partner’s needs.
Don’t take our word for it, we will be happy to point you to our web properties, only if you enquire.
Ad copy in a digital marketing context refers to a clickable advertisements inserted in digital marketing paid networks to achieve the company’s marketing objective. The ad copy needs to blend the elements of credibility and attention and a promise of benefit for the prospect upon taking the desired action. Many experts believe that a best ad copy is able to achieve a high conversion rate on search engine marketing and so it is important to ensure that a highly expert creative writer is working to get you returns on the paid inserts.
Contact us for effective and concise ad copy writing expertise for your digital marketing requirements
Writing is an art and Blogging means chroniclingone’s (individual or company) online journey. If we combine the two – we get Blog writing as an “artistic online journey”. Bloggers converse with their readers on an almost daily basis. Blog writing needs to adapt to a certain style of writing and tone suited to the writer’s personality. Bloggers normally connect emotionally with their readers as they are chronicling their entire life events or topical events on an open platform.
Our team of writers are adept at content writing in different styles, be it for company or individuals. Along with content creation we are expert at blog management and blog marketing techniques too.
So if you have a blog and need support on keyword research or to monetize your blog, then reach out to us, we will be glad to help.
Public Relations or PR has been in practice from a long time now. What has evolved are the channels/networks. While earlier public relations was restricted to print publications, in this new age, it is pertinent to be visible on online publications too. We are well versed with the digital space and combined with our team’s expertise in writing, we are able to gain the communication objective of reach and effectiveness of the digital PR.
Digital PR techniques also ensure grievances are looked at. We make use of technology to make sure that wrongful minds are not spreading bad publicity about your brand/company on the unrestricted social media channels.
Head over to the form section, if you need Public Relation experts to take your Brand to the next level
Reputation Management and Grievance Management helps companies to pay attention to the social chatter taking place regarding their brand. Since the online platform is an open source with no means of restricting anti-social behavior sometimes content on companies can get negative due to biased behavior. With our Social Media Analytics tool, we help companies recognize negative tones and influencers and help build and manage their positive reputation on digital networks.
Reputation Management ensures that your company’s branding message is well received by a select audience who supports and believes in your Company’s mission.
Creating and maintaining reputation is a serious business and hence along with human intelligence we take support of technology to scan the entire web to check for negative tones on your brand.
Get in touch to know more on our Grievance Management service, if negative influencers are creating trouble for your brand on social.
Digital campaigns are created with an audience in mind so it pays to define your “audience”.Research helps to gain insights into your prospects mind. Insights provide market differentiators and helps in business mapping. It is important to invest time in audience research as well since ad campaigns can make or break reputations. How well the campaign is executed and the selection of channel mix is a big decision factor too. The big idea truly becomes “BIG” when executed effectively. It’s important to know when to optimize the campaigns and when to pull the plug. We believe in post analysis of the campaigns for our team learnings and strategy refinement.
Digital branding campaigns focus on reinforcing the “who” and “why’s” of the brand. The objective behind branding campaigns is to give brands identity, build brand associations with certain features and promote brand name. The ad campaigns focus on giving the brand a personality which the audience can identify with. A logo and tagline is created for visual and copy representation of the brand’s identity. The campaigns also focus on the positioning strategy for the brand. We use research insights into the audience demographics and plan the media mix for campaign runs well before the campaign launch.We also undertake post launch analysis to measure the reach and effectiveness of the chosen strategy which help us to refine our campaigns on an ongoing basis.
Need campaign support? Contact us and we show you how our digital campaigns have achieved success for Brands.
Lead Generation campaigns try to create curiosity and interest in the offers and prompts the prospects to take the suggested action. Lead generation campaigns focus on achieving high conversion rates to maximize the ROI. Through the lead generation campaigns we enable our client partners to derive good quality leads which have higher chances of converting to sales.
Understanding the right mix of channels is also crucial for campaign planning along with allocation of media spend on the high performing channels. We have been creating strategies and managing campaigns for our clients with success.
Let us show you how lead generation campaigns can help convert leads to sales, do fill the form for us to reach you.
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Public Relations or PR campaigns are mostly done by marketing teams to communicate and promote their company, product or service with a specific objective. A specific objective makes it easier to focus on the planning and execution of the campaigns and also helps to effectively quantify its success. We help companies plan and execute their PR campaigns by defining a clear message, segmenting the audience, budgeting the expense and monitoring its performance through the social media analytics tool.
This process ensures end to end management of the campaign with a definite understanding and audit of strategy performance.
Contact us, if you need experts to manage your company’s public relations digital campaigns.
How your prospect lands up on your website?
Through a banner ad or pop – up ad or from social media sites or through digital campaigns or through any other digital format. It’s important to know the where and how of your prospects journey on the web. We help our client’s track that and many other aspects of customer behavior. This data also proves useful to design digital strategies targeted towards your set of audience.
Web tracking allows On site Analytics and Off site Analytics for a comprehensive data analysis of your prospect’s behavior on the web. We work on free tools such as Google Analytics as well as paid tools for web analytics.
Let us know, if you wish to take a deep dive on this important aspect of Digital Marketing activity.
Are you listening?
Keeping a watch over the paid, owned and earned media provides much needed information to plan our online marketing strategies. This approach forms the crux of our digital marketing engagements for our clients. We use market leading Social Media Analytics tool to arrive at business critical decisions required by our clients.
Contact us for a customized reporting on social media analysis to better understand your community.
Display Advertising uses media elements such as images, audio and video to drive the marketing message to your select audience. Display ads can be placed on various digital platforms such as news sites, blogs or any other niche sites relevant to your brand category. These ads can be targeted to show to your select audience on your choice of device. Display ads are a part of Mobile Marketing techniques too. These ad campaigns can be tracked on the web analytics to measure the effectiveness and reach of the ads through clicks.
Display advertising has been used by marketers from ages with positive results for businesses. The new age digital marketing engages display advertising on a new format, that is digital.
Contact us, if you wish to enquire about our Digital marketing Display advertising for your business
Search ads along with Display ads form a versatile duo and are quite a valuable tool in the digital marketer’s tool kit. We are pro at it with most of our team members being certified by the very Google Academy.
Connect with us to know how SEM can drive positive results on your digital marketing spend
Content builds identity and engagement for your brand with your audience. Research is the key for developing an authoritative and informative subject matter content. Your content needs to satiate your audience’s need for information and communication. The content needs to appeal to your audience’s sentiments and should bring value to them, only then does it become shareable. The content needs to adapt to device specifications and functionality too for the reader’s attention.
Thorough research is the foundation of epic stories – our dictum!
Integrated digital media engagement requires meticulous planning and insight driven approach.Strategy planning is our forte. Understanding audience personas and behavior mapping is our guiding factor. It requires in-depth analysis to know and to fairly predict the buying pattern of your audience. And we are good at it. Our Digital Marketing services involve
Search Engine Optimization,
Search Engine Marketing,
Display Advertising, Email Marketing,
Social Media Marketing and
Our mantra for maximizing your company’s marketing ROI is simple –
Analyze,Optimize and Repeat.
Social Media Marketing is used as engagement technique for digital marketing campaigns. The objective of SMM can be for branding or for lead generation. Your audience is receptive to the content you share on your company’s social media and have high chances of becoming viral if it appeals to your audience’s sentiments.
Usually, marketer’s use social media to form an emotional connect with the audience they are seeking to grow as their community. We know how to optimize social media for your brand to reap the benefit of this direct social tool. Be it Facebook, Twitter, LinkedIn, Pinterest or Instagram, we can promote your brand in an organic or by paid means to achieve your company’s marketing objectives.
Connect with us to discuss which Social Media Network will be right for your business.
Search Engine Optimization will make sure the tiny bot armies crawling on the web gets a clear picture on what your website has to offer in terms of high density keywords content to people searching on the popular search engines.
Our recommendations will make sure your site is search engine friendly and optimized for Search Engine Marketing strategies.
Get in touch to know how SEO can support a good ranking for your business on Search Engines.
A team of marketers in sync with the latest trends
“Be it traditional or all things digital”
Igniting ideas that consistently deliver
“And which are business critical”.
There is more to know about us, if you have the interest and curiosity to discuss.
With a fully integrated digital marketing solution, our services will enable your business evolution.
We partner with you for your marketing success while being ensured of our “insight driven services”.
Your Brand will speed rocket to reach successful heights, with us working to give it a shiny bright spotlight.
"Coming together is a beginning, Keeping together is progress, and Working together is Success" - Henry Ford
Feel free to Call, Email, and Text or just connect on Social
We like to listen and will be glad to give you pointers on strategy after inspection.
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